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What is the Creator Rewards Program? • How does the Creator Rewards Program work? • Who is eligible to join the Creator Rewards Program? • What are the video requirements under the Creator Rewards Program? • What is considered original content? • What are qualified views? • How are rewards calculated? • How to join the Creator Rewards Program • How does the video review process work? • How to submit an appeal if your video isn't eligible under the Creator Rewards Program
What is the Creator Rewards Program?
The Creator Rewards Program, formerly known as the Creativity Program Beta, is a rewards program designed to help creators foster their creativity and generate higher revenue potential by posting high-quality, original content.
How does the Creator Rewards Program work?
The Creator Rewards Program rewards eligible creators based on the performance of videos that meet the program requirements. Rewards are calculated based on qualified views and rewards per 1,000 qualified views (also known as RPM). Creators accumulate more rewards as long as they're a part of the program and their videos keep performing well.
Who is eligible to join the Creator Rewards Program?
Creators must meet the following criteria to join and collect rewards under the Creator Rewards Program:
• Be based in one of the countries in which the Creator Rewards Program is available.
• Have a TikTok account in good standing, including no history of repeatedly or irresponsibly violating our Community Guidelines and Terms of Service policies and engaging in malicious or fraudulent activities.
• Have a Personal Account. Business Accounts and accounts belonging to political or government organizations are not eligible.
• Be 18 years of age or older (or 19 in South Korea).
• Have at least 10,000 followers (or 50,000 followers in South Korea).
• Have at least 100,000 video views in the last 30 days.
• Post original content that's eligible for rewards.
• Post videos that are at least one minute long.
Creators must also meet the following requirements under the Creator Rewards Program after they're accepted:
• No engagement in malicious or fraudulent activities such as acquiring fake video views or inflating follower counts.
• Posts original and authentic content that speaks to our mission of inspiring joy and creativity.
• Must not tamper or attempt to tamper with the program, the reward system, or the recommendation system.
• Must not create malicious software or modify code to artificially register, post, or increase likes, follows, views, comments, shares, and more.
• Must not make false statements, abusive content, or engage in any abusive behavior, illegal, or criminal activities (including fraud) in connection with the program.
If your account is found to be in violation of any of the above, you'll receive a notification and your account will be permanently or temporarily removed from the Creator Rewards Program, depending on the severity of the violation.
What are the video requirements under the Creator Rewards Program?
To collect rewards under the Creator Rewards Program, videos must meet the following requirements:
• Must be original and high-quality content that is filmed, designed, and produced entirely by yourself.
• Be at least one minute long.
• Uploaded after joining the Creator Rewards Program.
• Have at least 1,000 qualified For You feed views.
༚ Video views from the same account will be calculated only once for one video.
༚ Video views must be longer than 5 seconds.
༚ Views on videos that are reported by others as Not interested aren't counted.
• Doesn't include advertisements, disinformation or misleading information, paid promotions, sponsored content, or videos linked to a Series.
• Adheres to our Community Guidelines, Terms of Service, and Copyright Policy.
What is considered original content?
Original content under the Creator Rewards Program is quality content that's designed, filmed, and produced by you that showcases your expertise, talent, or creativity and also follows our Terms of Service and Community Guidelines.
Content not considered original under the program includes but is not limited to:
• Duet or Stitch videos.
• Content copied completely from others and with others' watermarks.
• Content reproduced from others with only slight modifications, including videos that are sped-up or contain filters, fixed texts, or stickers.
• Content that contains different videos or pictures originating from other people, creators, or sources without new and personal ideas.
• Content that contains looping videos, single or multiple photos, or only text overlays.
• Content that contains lipsyncs or copyrighted music that plays over one minute long. Videos under the program that contain copyrighted music for over one minute are at risk of being muted.
What are qualified views?
Qualified views are unique video views from the For You feed and excludes views with fraud, paid views, disliked views, views with less than 5 seconds watched, promoted views, and artificial views. Videos must reach 1,000 For You feed views to start generating earnings.
How are rewards calculated?
Eligible videos will start to collect rewards as soon as they reach 1,000 qualified For You feed views. Rewards are calculated based on qualified views and rewards per 1,000 qualified views (RPM). Learn more about how rewards are calculated under the Creator Rewards Program.
How to join the Creator Rewards Program
If you're a creator over the age of 18 (or 19 in South Korea) with an account registered in an eligible region and you meet the eligibility requirements, you can apply to the Creator Rewards Program through the TikTok app:
1. Tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select Creator tools.
3. Tap Creator Rewards Program. You'll receive a reply within approximately 3 days of submitting your application.
A few things to know about joining the Creator Rewards Program:
• Age eligibility is based on the birthdate you entered when creating your TikTok account and/or confirmed during the Creator Rewards Program application process.
• If you're not accepted to the Creator Rewards Program and you believe you're eligible to join, you may appeal within 30 days or you can re-apply 30 days after the appeal period. Your account must be in good standing and in accordance with our Community Guidelines and Terms of Service.
How does the video review process work?
We review videos under the Creator Rewards Program to determine if they're eligible to collect rewards. All video flags and disqualifications are eligible to be appealed within 30 days of receiving notice.
Keep in mind that appeals don't impact your account.
If your video passes review:
• You'll be eligible to collect rewards.
• Your video could still be removed for violating Community Guidelines if it's reported or flagged in the future. Rewards already collected on removed videos will be deducted from your balance.
If your video doesn't pass review:
• It may have contained Community Guideline violations, unoriginal content, or security issues such as unusual spam or suspicious activity.
• You won't be eligible to collect rewards and we'll notify you of the reason.
• We'll remove the video if it doesn't follow our Community Guidelines.
• Any rewards previously accumulated from the video will be deducted from your balance.
• You'll be given the opportunity to appeal the removal directly from the Creator Rewards Program dashboard. Appeals need to be submitted within 30 days of receiving notice.
How to submit an appeal if your video isn't eligible under the Creator Rewards Program
If you think your video was wrongly removed, you can submit an appeal.
To submit an appeal:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select Creator tools.
3. Tap Creator Rewards Program.
4. Tap the ineligible video, then tap Appeal and follow the instructions provided. Appeals take approximately 3 days to review. We'll notify you once we have an update.