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What is the Creativity Program Beta? • How does the Creativity Program Beta work? • Who is eligible to join the Creativity Program Beta? • How to join the Creativity Program Beta • How are rewards calculated? • How to view your rewards • How to collect a rewards payment • How to manage your payment method • Can you still participate in other monetization programs or features if you're accepted to the Creativity Program Beta? • What are the video requirements under the Creativity Program Beta? • How does the video review process work? • How to submit an appeal if your video isn't eligible under the Creativity Program Beta
What is the Creativity Program Beta?
The Creativity Program Beta is a rewards program designed to help creators foster their creativity and generate higher revenue potential through high-quality original content.
How does the Creativity Program Beta work?
The Creativity Program Beta rewards eligible creators based on the performance of videos that meet the Program requirements. Rewards are calculated based on qualified views and revenue per 1,000 qualified views (RPM). Creators will accumulate more rewards as their videos keep performing well.
Creators already enrolled in the TikTok Creator Fund—in eligible regions—can switch to the Creativity Program Beta, but once enrolled in the Creativity Program Beta, creators will not be able to revert back to the original Creator Fund. Creators not enrolled in the Creator Fund can apply to the program through the app.
Who is eligible to join the Creativity Program Beta?
Creators must meet the following criteria to join and collect rewards under the Creativity Program Beta:
• Be based in one of the countries in which Creativity Program Beta is available.
• Have a TikTok account in good standing, including adherence to our Community Guidelines and Terms of Service.
• Have a Personal Account. Business Accounts and accounts belonging to political or government organizations are not eligible.
• Be at least 18 years old (or 19 in South Korea).
• Have at least 10,000 followers (or 50,000 followers in South Korea).
• Have at least 100,000 video views in the last 30 days.
• Post original content.
• Post videos that are at least one minute long.
• Must not tamper or attempt to tamper with the program, the reward system, or the recommendation system.
• Must not create malicious software or modify code to artificially register, post, or increase likes, follows, views, comments, shares, and more.
• Must not make false statements, abusive content, or engage in any abusive behavior, illegal or criminal activities (including fraud) in connection with the program.
An account in good standing is defined by:
• No history of repeatedly or irresponsibly violating our Community Guidelines and Terms of Service policies.
• No engagement in fraudulent activities such as acquiring fake video views or inflating follower counts.
• Posts original and authentic content that speaks to our mission of inspiring joy and creativity.
If your account is found to be in violation of any of the above, you'll receive a notification and your account will be permanently or temporarily removed from the Creativity Program Beta, depending on the severity of the violation.
How to join the Creativity Program Beta
If you're a creator over the age of 18 (or 19 in South Korea) with an account registered in an eligible region and you meet the eligibility requirements, you can apply to the Creativity Program Beta through the TikTok app:
1. Tap Profile at the bottom of the screen.
2. Tap the Menu button at the top.
3. Tap Creator tools.
4. Tap Creativity Program Beta.
You'll receive a reply within approximately 3 days of submitting your application.
If you're already enrolled in the TikTok Creator Fund (in eligible regions), you can choose to switch to the Creativity Program Beta:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Creator tools.
4. Tap Creator Fund and follow the instructions provided to switch to Creativity Program Beta.
Note: Once you join the Creativity Program Beta, it's not possible to switch back to the TikTok Creator Fund.
Keep in mind:
• Age eligibility is based on the birthdate you entered when creating your TikTok account and/or confirmed during the Creativity Program Beta application process.
• If you're not accepted to the Creativity Program Beta and you believe you're eligible to join, you may appeal within 30 days or you can re-apply 30 days after the appeal period. Your account must be in good standing and in accordance with our Community Guidelines and Terms of Service.
How are rewards calculated?
To be eligible to collect rewards under the Creativity Program Beta, your account should be in good standing, post original and authentic content, and once admitted, you should continue to meet all other eligibility requirements during the time you’re part of the program.
Eligible videos will start to collect rewards as soon as they reach 1,000 views. Rewards are calculated based on qualified views and revenue per 1,000 qualified views (RPM):
• Qualified views refer to the legitimate and unique views for the eligible videos that comply with the Creativity Program Beta Terms (see terms for Brazil, Europe, Japan, South Korea, and the U.S). We take a number of factors into consideration to determine qualified views, including video engagement and the authenticity of a view, such as attempts to artificially increase views or interactions.
• RPM refers to the average rewards per 1,000 qualified views. The RPM may fluctuate for several reasons, including the region in which the video is viewed.
Note: Eligible videos posted the day you begin participating in the Creativity Program Beta will be counted towards your estimated rewards.
How to view your rewards
Estimated rewards should appear on your Creativity Program Dashboard approximately 3 days after the day your video views were accrued.
To access your Creativity Program Dashboard:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Creator tools, then tap Creativity Program Beta.
You can view your monthly rewards through the monthly earnings dashboard (in select regions) on the 1st of every month.
To access your monthly earnings dashboard:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Settings and privacy, then tap Balance.
4. Tap Others, then tap Monthly earnings.
Note: The rewards displayed may be subject to change due to deductions for required payments to payment processors and any other adjustment required under our terms and policies. You can refer to the amount received on the 15th of each month (or the amount you're eligible to redeem on the 30th of the month if you're located in Europe) for the final monthly rewards.
How to collect a rewards payment
Your accumulated rewards will be calculated the month after the date the rewards were obtained. If the payable amount meets the minimum payment threshold of $50 USD or equivalent local currency, payments will be made on the 15th of the month and processed to your payout account. You'll also receive an inbox notification about the payment which directs you to the transaction details.
If you're located in Europe and if the payable amount meets the minimum payment threshold of $10 USD or equivalent local currency, you can collect a reward payment for the rewards accumulated 30 days after the end of the month in which such rewards were obtained.
You can also view the transaction details by selecting Transactions from Balance and then tap the reward payment you want to view.
Note:
1. To collect a reward payment, you’ll need to complete the payout account setup and onboarding which may include tax information collection.
2. Reward payments are usually processed within 72 hours if you choose PayPal as your payment method or 15 days if you choose bank account as your payment method. Please note this timeline as financial institutions may withhold the withdrawal amount for an additional period of time at their sole discretion for security review purposes.
3. You may request an invoice for each reward payment you carried out in the Transaction detail area.
4. VAT registered creators must issue a proper VAT invoice to TikTok. To simplify this requirement, if you read and accept the Creativity Program Beta Self-billing Agreement, TikTok can issue the invoices on your behalf. If you're a taxable person, you'll be prompted to complete the self-billing agreement when you make your first reward payment.
5. The payment period may be subject to change.
How to manage your payment method
You need to connect your payment method when you first opt in to Creativity Program Beta to receive rewards.
To add or update your payment method:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Settings and privacy, then tap Balance.
4. Tap Others, then tap Monthly earnings or Income+, then Withdraw.
5. Tap the Payout setup button at the top, then tap Payment method and follow the instructions provided to add or update your payment method. If you're adding a payment method, review and agree to the terms to continue.
Note: You can only update a linked PayPal account once.
Can you still participate in other TikTok monetization programs or features if you're accepted to the Creativity Program Beta?
Yes. We encourage eligible creators to continue to use our monetization programs and features, like the TikTok Creator Marketplace, and to explore monetization opportunities with brands.
Keep in mind:
• Videos for TikTok Creator Marketplace are ineligible to collect rewards under the Creativity Program Beta.
• If you join the Creativity Program Beta, you're ineligible to participate in the TikTok Creator Fund (if available in your region) at the same time.
What are the video requirements under the Creativity Program Beta?
To collect rewards under the Creativity Program Beta, videos must meet the following requirements:
• Be at least one minute long.
• Uploaded after joining the Creativity Program Beta.
• Have at least 1,000 video views.
• Does not include advertisements, disinformation or misleading information, paid promotions, sponsored content, or videos linked to a Series.
• Adheres to our Community Guidelines, Terms of Service, and Copyright Policy.
• Must be original and high-quality content that is filmed and produced entirely by yourself. Content not considered original under the program includes but is not limited to:
༚ Duet or Stitch videos.
༚ Content copied completely from others and with others' watermarks.
༚ Content reproduced from others with only slight modifications like adding filters, fixed texts, or stickers.
༚ Content contains different videos or pictures originating from others, without new personal ideas.
༚ Content contains looping videos, slideshows, or only text overlays.
In addition, video views need to meet a few requirements, including but not limited to:
• Only videos with at least 1,000 video views are eligible for rewards.
• Video views from the same account will be calculated only once for one video.
• It does not include video views with less than 5 seconds.
• It does not include video views that others have reported as not interested.
• It does not include advertisements, paid promotions, sponsored content, or videos linked to a Series.
How does the video review process work?
We'll review videos posted by creators in the Creativity Program Beta to determine if they're eligible to collect rewards.
If the video passes review:
• You'll be eligible to collect rewards.
• Keep in mind, your video could still be removed for violating Community Guidelines if it's reported or flagged in the future. Rewards already collected on removed videos will be deducted from your balance.
If the video doesn't pass review:
• You won't be eligible to collect rewards and we'll notify you of the reason.
• We'll remove the video if it doesn't follow our Community Guidelines.
• Any accumulated rewards will be deducted from your balance.
• You'll be given the opportunity to appeal the removal directly from the app.
How to submit an appeal if your video isn't eligible under the Creativity Program Beta
If you think your video was wrongly removed, you can submit an appeal directly through the app.
To submit an appeal:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Creator tools.
4. Tap Creativity Program Beta.
5. Tap the ineligible video, then tap Appeal and follow the instructions provided.
Appeals take approximately 3 days to review. We'll notify you once we have an update.