Branded Content On TikTok

Branded Content


Branded content on TikTok is defined as content that promotes goods or services where you will receive (or have already received) something of value from a third party, such as a brand, in exchange for your post, or which you might otherwise need to disclose in accordance with your local laws or regulations. It could be a brand endorsement, partnership, or another kind of promotion for a product or service.



Branded Content Toggle


The Branded content toggle helps you communicate clearly when a commercial relationship exists between you and a business.

You must enable the Branded content toggle when posting Branded content on TikTok. When you enable the toggle, it adds a disclosure (for example, #Ad) to the description of your post. The Branded content toggle is available to all accounts globally.

Only post Branded content that meets our Branded Content Policy. Branded content will be reviewed by our moderation team to ensure compliance.

To turn on the Branded Content Toggle: 
1. Tap More options on the Post screen, then tap Branded content
2. Turn the toggle On
*If you're in the TikTok Creator Marketplace you only need to tap Branded content in the post flow to turn the toggle On.



Branded Content Toggle for TikTok Creator Marketplace Creators


If you're already enrolled in the TikTok Creator Marketplace, our official platform for brand and creator collaborations, you can link your post to your TTCM campaign to share analytics with your brand partner either by uploading through the TTCM creator console or through the normal TikTok flow.



Link Your Branded Content Post to a TikTok Creator Marketplace (TTCM) Campaign


1. Click on the Branded content tab and turn the toggle on.
2. Click Link Campaign and locate the TTCM campaign that corresponds with the post you are uploading.



Link Your Branded Content Post to a TikTok Creator Marketplace (TTCM) Campaign By Adding a TTCM Campaign Code


1. Click on the Branded content tab and turn the toggle on.
2. Click Link Campaign and then click Add campaign code tab at the bottom of the your screen.
3. Enter the campaign code provided by your brand partner.
By adding a campaign code, you agree to share the post reporting metrics with the advertiser.



Music Licensing for Branded Content


Branded content must only contain music from the Commercial Music library. If you (or your brand / advertising partner) have obtained the necessary music licensing rights to use music which is not available in the Commercial music library then you must upload your Branded content post via the normal TikTok post upload flow (not through the TikTok Creator Marketplace) and confirm you have obtained the necessary rights to use that music.

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