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Promoting a brand, product, or service on TikTok • Requirements for promoting a brand, product, or service • What is the content disclosure setting? • What happens when you turn on the content disclosure setting? • How to turn on the content disclosure setting![]()
Promoting a brand, product, or service on TikTok
You can post content that promotes a brand, product, or service on TikTok. This includes:
• Promoting yourself or your own business.
• Promoting a third party brand or its products or services in exchange for payment or any other incentive.
When posting content that promotes a brand, product, or service on TikTok, you must turn on the content disclosure setting. This ensures that you're transparent about the type of content you're posting and helps build and maintain trust between TikTok users and advertisers. It can also let people know if a commercial relationship exists between you and a brand, if applicable.
Requirements for promoting a brand, product, or service
When you post content that promotes a brand, product, or service, your content is required to:
• Adhere to our Terms of Service, Community Guidelines, Branded Content Policy (if applicable), and all applicable laws and regulations.
• Have the content disclosure setting turned on. If you don't display the proper disclosure, we may remove or restrict your video.
What is the content disclosure setting?
The content disclosure setting allows you to add a disclosure to your post to clearly indicate that your video content is commercial in nature. This includes content that promotes a brand, product, or service, whether you are promoting your own business or posting branded content on behalf of a third-party, such as a company.
What happens when you turn on the content disclosure setting?
When you turn on the content disclosure setting, you'll be asked to indicate what type of content your video contains.
• If you're promoting your own brand or business:
༚ Your video will be labeled as Promotional content
• If you're posting branded content on behalf of another business:
༚ Your video will be labeled as Paid partnership
Note: Turning on the content disclosure setting will not affect the distribution of your video.
How to turn on the content disclosure setting
You can turn on the content disclosure setting before or after you post your video and when you go LIVE.
To turn on the content disclosure setting before you post a video on the TikTok app:
1. On the Post screen, tap Content disclosure and ads. If you're not part of TikTok Creator Marketplace, you can tap the More options button to get to Content disclosure and ads.
2. Turn the Disclose video content setting on.
3. Select whether you are promoting Your brand or Branded content, such as a third party brand, product, or service.
4. Tap Save.
5. On the Post screen, tap Post.
To turn on the content disclosure setting after you post a video on the TikTok app:
1. Go to your Profile and select the video.
2. Tap the More options button on the side of the video.
3. Tap Ad settings.
4. Tap Content disclosure and ads.
5. Turn the Disclose video content setting on.
6. Select whether you are promoting Your brand or Branded content, such as a third party brand, product, or service.
7. Tap Save and then Post.
To turn on the content disclosure setting on the computer:
1. Click Upload at the top.
2. Select the file and you'll be taken to the Upload video page.
3. Turn the Disclose video content setting on.
4. Select whether you are promoting your Your brand or Branded content, such as a third party brand, product, or service.
5. Click Post.
To turn on the content disclosure setting before you go LIVE:
1. On the LIVE screen, tap the Settings button.
2. Tap Content disclosure and ads.
3. Turn the Disclose video content setting on.
4. Select whether you are promoting your Your brand or Branded content, such as a third party brand, product, or service.
5. Tap Save and then Continue.
6. Tap Go LIVE when you're ready.
Note: Once posted, your video or LIVE will be labeled as Paid partnership or Promotional content, depending on the option you selected, and can't be changed. If you made a mistake in how you disclosed your video, you can delete the video and post a new one with the correct selection.