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What are content levels? • What are the types of content levels? • Does this affect my posts on TikTok? • How do I know if my post is age-restricted? • Can I appeal the content level on my post?
What are content levels?
Our Community Guidelines set the standards for what is and is not allowed on our platform. Within these comprehensive policies, there could be some categories of content people may prefer to limit or avoid based on their own preferences. For our teenage community members, some content can contain mature or complex themes, or real-world events that are intended for older audiences. We built content levels to organize content based on thematic maturity.
What are the types of content levels?
We categorize our content levels by using the content classification guidelines below.
General audience content level
The general audience content level is suitable for a wide audience because it allows people to filter out a broad selection of content based on themes like language, violence, or substances. Anyone on TikTok can opt into general audience content through Restricted Mode.
It may contain:
• Mildly frightening and non-threatening imagery
• Mild crude humor and slang or innuendo
• Action and adventure sequences
• Subtle affection
• Sexual education in a clinical or medical context
It may NOT contain:
• Focus on fear or suffering
• Profanity or vulgarity
• Serious violence, dangerous behavior, or threatening imagery, including blood
• Sexually suggestive content
• Explicit references to mature or complex themes
Age-restricted content level
Age-restricted content on TikTok may include content with mature or complex themes that may not be suitable for a wide audience. Only adults 18 years and older can view content that we classify as age-restricted content.
It may contain:
• Strong and frightening imagery or suspenseful scenarios
• Vulgar dialogue
• Graphic violence and gore in a fictional, documentary, or news context
• Sexualized behavior (but not nudity, which is a violation of our policies)
• Strong use of alcohol or tobacco by adults
• Detailed drug references
• Detailed discussions of mature or complex themes without endorsement of harmful behavior
• Dangerous stunts by non-professionals without serious physical harm
It may NOT contain the following, which violates our Community Guidelines:
• Hate speech or harassment
• Real-life gore, extreme physical fighting, or accidents
• Sexual acts or full nudity
• Illegal drug use
• Any other content that violates our Community Guidelines
Does this affect my posts on TikTok?
We evaluate all content eligible for the For You feed against our content classification guidelines, which is based on thematic maturity. In some cases, your content may be deemed age-restricted content, which may only be viewable by people 18 years and older. You can find details of our decision within the analysis for your post.
How do I know if my post is age-restricted?
If we determine your content should be age-restricted, you can review the reason.
To get more details on our decision:
1. In the TikTok app, tap Profile at the bottom.
2. Select the post that you'd like to know more about.
3. Tap More insights at the bottom.
4. Tap Your video is unavailable to some audiences or Your post is unavailable to some audiences within the Overview tab to review the reason.
Can I appeal the content level on my post?
If you believe we've made a mistake when age-restricting your content, you can appeal our decision.
To submit an appeal:
1. In the TikTok app, tap Profile at the bottom.
2. Select the post that you believe has the incorrect content level.
3. Tap More insights at the bottom.
4. Tap Your video is unavailable to some audiences or Your post is unavailable to some audiences within the Overview tab.
5. Tap Appeal at the top.
6. Enter your feedback to explain why you disagree with the content restriction. You may also need to select a reason for the appeal.
7. Tap Submit to complete.