How your ads are personalized

You can adjust your ad preferences to make the ads you see more relevant to you.

To review and adjust your ad preferences:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Settings and privacy.
4. Tap Ads.
5. Tap How your ads are personalized and choose your ad preferences:
   ༚  Gender: TikTok infers your gender for ad serving purposes based on your in-app activity. To change, select a gender from Female, Male, or Custom.
   ༚  Interests: TikTok infers your interests based on your in-app and off-app activities (if any). Tap an interest and turn it on or off at any time.
Learn more about how TikTok ads are personalized.

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