TikTokTikTok personalizes ads through inferences we've made about you based on topics you're interested in and your gender. We organize ad topic preferences through categories such as:
• Inferred by TikTok: Ad topics we've inferred you may be interested in on TikTok.
• Your choices: Ad topics that you specified you're interested or not interested in on TikTok.
• Topics: List of ad topics on TikTok.
To make the ads you see on TikTok more relevant to you, you can adjust your ad preferences from your settings.
From the TikTok app
1. Tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select Settings and privacy.
3. Tap Ads.
4. Tap How your ads are personalized. From here:
༚ Topics: Tap View all or select a topic from the list, then follow the steps to choose your preference.
༚ Gender: Tap Gender, then follow the steps to select a gender.
From a web browser
1. Click Profile on the sidebar menu.
2. Click the Settings button.
3. Click Ads.
4. Click How your ads are personalized. From here:
༚ Topics: Click View all or select a topic from the list, then follow the steps to choose your preference.
༚ Gender: Click Gender, then follow the steps to select a gender.
Keep in mind that any changes you make to how your ads are personalized may take up to 48 hours to reflect in your account.
Learn more about how TikTok ads are personalized on our Privacy Center.