Targeted ads

You can manage how your off-TikTok activity affects the ads you see on TikTok.

To review and update your ad targeting settings:
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu ☰ button at the top.
3. Tap Settings and privacy.
4. Tap Ads.
5. Turn the Targeted ads setting on or off.


Note: In some regions, this setting may be referred to as Use of TikTok activity for ad targeting.

You'll always see ads on TikTok based on what you do on TikTok or other data described in our Privacy Policy.





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