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What is AI-generated content? • What are the requirements for posting AI-generated content to TikTok? • How is AI-generated content labeled on TikTok? • Why should creators label AI-generated content? • What kinds of AI-generated content are prohibited entirely on TikTok? • How to apply the AI-generated content label
What is AI-generated content?
AI-generated content includes images, video and/or audio that is generated or modified by deep- or machine-learning processes. This content may include depictions of real people that may be highly realistic or created in a particular artistic style (e.g. painting, cartoons, and anime).
Examples of AI-generated content include the following:
• Video featuring a real person speaking, whose image, voice, and/or words are altered or modified by AI
• Video or image featuring a scene or event that occurred in the real world, but has been altered or modified by AI
• Entirely AI-generated videos or images of real or fictional people, places, and events
What are the requirements for posting AI-generated content to TikTok?
To support authentic and transparent experiences for our community, we encourage creators to label content that has been completely generated or significantly edited by AI. We consider content that's significantly edited by AI as that which uses real images/video as source material, but has been modified by AI beyond minor corrections or enhancements, including synthetic images/video in which:
• The primary subjects are portrayed doing something they didn't do, e.g. dancing;
• The primary subjects are portrayed saying something they didn't say, e.g. by AI voice cloning; or
• The appearance of the primary subject(s) has been substantially altered, such that the original subject(s) is no longer recognizable, e.g. with an AI face-swap.
We also require creators to label all AI-generated content where it contains realistic images, audio, and video, as explained in our Community Guidelines.
How is AI-generated content labeled on TikTok?
Creators can disclose content as AI-generated directly on the video by adding text, a hashtag sticker, or context in the video's description.
We also provide several labels that can let viewers know when AI was used:
• AI-generated label: we may automatically apply this label to content that we detect was created or edited by AI. Please note that if you made your AI-generated content using only TikTok effects, then you don't need to label it as the effect name provides context to the viewer. If you independently altered your video with AI in addition to the TikTok effect you used, we still ask that you follow our labeling guidelines.
• Our Creator labeled as AI-generated label: creators apply this label themselves to indicate that their content was completely generated or significantly edited by AI. Please note that misleadingly labeling unaltered content with this label is a violation of our Terms of Service and may result in the removal of content.
If you see a video on TikTok that you believe violates our Synthetic and Manipulated Media policy, please report it to us.
Why should creators label AI-generated content?
We ask creators to disclose their AI-generated content in order to:
• Help prevent the spread of misleading information on TikTok by making clear to viewers which content is unaltered and which is altered or modified by AI technology.
• Follow our Community Guidelines on integrity and authenticity, including our misinformation or impersonation policies. We may remove content that violates our Community Guidelines policies.
What kinds of AI-generated content are prohibited entirely on TikTok?
The following types of AI-generated content containing the likeness (visual or audio) of a real or fictional person aren't allowed, even if disclosed with the AI-generated content label, and may be removed:
• A public figure when used for political or commercial endorsements. We define public figures as adults (18 years and older) with a significant public role, such as a government official, politician, business leader, or celebrity.
• A private figure. We define private figures as any person who isn't a public figure, including people under 18 years old.
How to apply the AI-generated content label
To turn on the AI-generated content setting before you post on the TikTok app:
1. On the Post screen, tap the More options button.
2. Turn the AI-generated content setting on.
3. Tap Post.
Once posted, your video will be labeled as Creator labeled as AI-generated and can't be changed.
Note: Turning on the AI-generated content setting won't affect the distribution of your video as long as it doesn't violate our Community Guidelines.