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About TikTok's creator tools • How to access creator tools • Features in creator tools
About TikTok's creator tools
Creator tools are advanced features that give you insight into your content, like information on how your content is connecting with others on TikTok, how to develop a content strategy, and how to engage the people watching your videos. Personal and Business Accounts can access our creator tools.
How to access creator tools
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu button at the top.
3. Tap Creator tools.
4. Tap the tool you'd like to review.
Features in creator tools
You can access the below features under creator tools. Keep in mind, some of these features may not be available in your region yet, and some features require you to meet specific criteria to access the tools.
• Analytics
Use analytics for insight into how your videos are performing. You can choose to see an overview of your videos (like video views, profile views, and follower counts), individual video performance, and more information about your account and the community you're building (like your follower count over time and total likes, comments, and shares). Learn more about your analytics on our Creator Portal or on our TikTok Tutorial Series.
• Creator Portal
Creator Portal is a hub designed to help creators learn more about the basics of TikTok, like how to connect with your audience, grow as a creator and expand your reach, as well as best practices for your videos.
• Promote
Promote is an advertising tool you can use on the TikTok app to help you get more people to discover your videos, guide more people to your website, and increase your chances of gaining new followers. Learn more about how to use Promote.
• Q&A
Q&A allows your viewers to ask questions directly through your Profile or in the comments section of your video. Learn more about how Q&A can help engage your audience in our Creator Portal and on our blog.
• TikTok Creator Next
Creator Next is a TikTok monetization program that rewards creators as they grow their communities. If you're eligible, Creator Next gives you access to monetization features and tools to help you grow on TikTok. Learn more about Creator Next on our Creator Portal and Help Center.