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Personal Accounts • Business Accounts • How to change your account type • Organization Accounts
On TikTok, you can choose to have a Personal Account, Business Account, or Organization Account. Depending on your audience or goals on TikTok, you may prefer to use one account type over another.
Personal Accounts
Most people on TikTok use Personal Accounts. This type of account is a good choice for general TikTok users, content creators, and most public figures.
Personal Accounts give you the flexibility to experience TikTok in different ways. They're a good choice for people who want to:
• Watch and interact with other people's content: You can do things like check out videos on your For You feed, use the search tool to find new content to watch, follow other people, and favorite hashtags to watch content you're interested in.
• Create content for other people to enjoy: With a Personal Account, you also have access to advanced creator tools. These tools help you learn more about the content you create and what your audience enjoys. This can help you build a community as a creator.
Personal Account features
Personal Accounts may have access to features such as:
Monetization programs and features
• Access our monetization programs and features to earn on TikTok. Keep in mind that some of these features may not be available everywhere, and certain features require you to meet specific criteria.
• Learn more about other monetization features available to Personal Accounts in our Creator Academy.
Music and sounds library
Access to music and sounds from the general music library and Commercial Music Library (CML).
Private account
• You can change your account to private so only people you approve can follow you and view your content.
• Learn more about choosing between a private or public account on TikTok.
Analytics
• Analytics show insights into how your content is performing on TikTok, including an overview of your post analytics as well as follower, LIVE, and other metrics.
• Keep in mind that you must have at least one public post to access analytics.
• Learn more about your analytics in our Creator Academy.
Promote
• Promote is an advertising tool that you can use to help you get more people to discover your content, guide more people to your website, improve your chances to gain followers, and more.
• Learn more about Promote on TikTok.
TikTok LIVE
• Go LIVE on TikTok to connect with your audience in real-time.
• Keep in mind that you must meet certain age and follower requirements to go LIVE.
• Learn more about TikTok LIVE.
Website link on profile
Personal Accounts with at least 1,000 followers can post a website link on their profile.
Business Accounts
Business Accounts are public profiles that allow brands and businesses to manage their online presence, increase engagement, and grow their audience through our marketing tools on TikTok. They're a good choice for businesses that want to:
• Engage consumers in an entertaining way: For example, businesses can create organic content that people on TikTok can engage with.
• Use more commercial-focused tools: With a Business Account, you have access to advanced business tools to help you create a comprehensive marketing strategy.
Anyone whose primary goal on TikTok is to promote their business (either a product or service) should use a Business Account. Learn more about Business Accounts on our TikTok for Business website.
Business Account features
Business Accounts may have access to features such as:
Commercial Music Library
• The Commercial Music Library (CML) is a collection of songs and sounds that are pre-cleared for commercial use. Businesses and brands can use our CML to create their own content without obtaining licenses on their own.
• Business Accounts don't have access to our general music library as these songs aren't cleared for commercial use and are restricted to personal entertainment use only.
• Learn more about our CML in our Business Help Center.
Business Suite
• The Business Suite is a central location for additional features you have access to with your Business Account, such as your analytics dashboard and leads manager.
• You can access your Business Suite content and insights from the TikTok app or on a web browser. Learn more about the Business Suite on a web browser in our Business Help Center.
• Use the Creative Hub in-app or on a web browser to search through trending content and find inspiration for your posts. You can also view tips on content strategy and other best practices to improve your posts on TikTok.
Analytics
• Analytics show insights into how your content is performing on TikTok, including an overview of your post analytics as well as follower, LIVE, and other metrics.
• Keep in mind that you must have at least one public post to access analytics.
• Learn more about your analytics in our Creator Academy.
Promote
• Promote is an advertising tool that you can use to help you get more people to discover your content, guide more people to your website, improve your chances to gain followers, and more.
• Learn more about Promote on TikTok.
TikTok LIVE
• Go LIVE on TikTok to connect with your audience in real-time.
• Keep in mind that you must meet certain age and follower requirements to go LIVE.
• Learn more about TikTok LIVE.
Website link on profile
Business Accounts can post a website link on their profile to promote a website.
How to change your account type
You can change your account type to a Personal Account or Business Account from your settings.
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select Settings and privacy.
3. Tap Account.
4. Tap Switch to Business Account, then follow the steps to switch your account type.
Note: We advise against switching back and forth from a Business to a Personal Account. If you'd like to promote your business on TikTok but also post organic personal content, we recommend you do these activities on two separate accounts.
Organization Accounts
Organization Accounts are profiles that help brands and organizations manage their online presence, but can be used independently by various team members. They're a good choice for organizations that want to:
• Manage their account with multiple people: Organizations may need to manage their accounts across several people in a team. With an Organization Account, you can create one or more accounts and maintain them with multiple people at a time.
• Secure their account assets: The only way to log into an Organization Account is with a verification code, which means your personal login and contact information aren't associated with the account. If people leave the organization, other employees can continue to access the account and its assets.
A few things to know about Organization Accounts:
• This account type isn't available everywhere.
• Other people can tap the label below your Organization Account's username to get more information about your account.
• You can only create an Organization Account from certain business platforms, such as the TikTok Shop Seller Center.
• If you create a new Organization Account, you can apply for a verified badge.
Learn more about Organization Accounts in our Business Help Center.
Organization Account features
Organization Accounts may have access to features such as:
Commercial Music Library
• The Commercial Music Library (CML) is a collection of songs and sounds that are pre-cleared for commercial use. Businesses and brands can use our CML to create their own content without obtaining licenses on their own.
• Organization Accounts don't have access to our general music library as these songs aren't cleared for commercial use and are restricted to personal entertainment use only.
• Learn more about our CML in our Business Help Center.
TikTok LIVE
• Go LIVE on TikTok to connect with your audience in real-time.
• Keep in mind that you must meet certain age and follower requirements to go LIVE.
• Learn more about TikTok LIVE.
Keep in mind that some features may be unavailable for Organization Accounts. Learn more about feature availability for Organization Accounts in our Business Help Center.