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What is For You on TikTok? • Why do you see certain posts on TikTok • How to manage your For You feed
What is For You on TikTok?
For You is a personalized feed of content based on your interests and engagement. The For You feed is the first feed you'll see when you open TikTok. The more you use TikTok, the more your For You feed will reflect your interests and show you creators and content you're likely to enjoy.
Why do you see certain posts on TikTok
The For You feed recommends videos based on several factors. To learn why a video was recommended to you, we share information alongside each video to help you understand why content appeared in your For You feed.
To learn why a video is recommended to you:
1. In the TikTok app, tap the Share button on the side of a video in the For You feed.
2. Tap Why this video. We'll list some reasons why a post shows up on your feed, such as:
༚ You commented on, liked, shared, or watched similar posts
༚ This post is popular in your country
༚ This post was created recently
༚ This video is longer, and you seem to like longer videos
༚ You're following this creator
Keep in mind that if you've recently refreshed your For You feed, you'll see a variety of videos while we learn your preferences to launch your new personalized feed. Learn more about why a video is recommended in For You.
If you're a creator and your posts aren't being recommended on the For You feed, you may want to review the reasons why it's not eligible. Learn more about For You Feed video eligibility.
How to manage your For You feed
You can use the following features to help influence the content you see on your For You feed or have a new set of videos recommended to you:
• Not interested: If you don't care for a specific video, you can share feedback if you're not interested and we'll show you fewer videos like it.
• Refresh your feed: You can refresh your For You feed to view a new set of popular videos, as if you've just signed up for TikTok.
• Filter video keywords: Filter out specific words or hashtags on TikTok to remove videos that contain those keywords from your For You and Following feeds.
Learn more about how to report content on TikTok.