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What is Promote on TikTok? • Who is eligible to use Promote on TikTok? • How to set up a Promote campaign • How to review your Promote analytics
What is Promote on TikTok?
Promote is an advertising tool that can help you improve engagement and visibility on your TikTok posts by promoting your content, typically as an ad.
With Promote, you can track information about your campaign, such as:
• Engagement data: The number of post and profile views, new followers, likes, comments, clicks to your website, and more.
• Audience insights: Gender, age, regions, and more.
• Post status: The status of the post you promoted (pending review, active, paused, or rejected) and the length of your campaign.
• Cost: The amount you spent on the campaign.
A few things to know about using Promote:
• Promote is available to integrate with TikTok Ads Manager. Learn more about how to integrate Promote and TikTok Ads Manager on our Business Help Center.
• Promote only improves your content's visibility on TikTok. To learn how to create content that connects with your audience, visit our Creator Academy.
Learn more about Promote on our Business Help Center.
Who is eligible to use Promote on TikTok?
To use Promote, you must:
• Be at least 18 years old.
• Be a creator or have a Business Account. Government, Politician, and Political Party Accounts (GPPPAs) aren't eligible to use Promote.
• Post public content that uses original sound or sounds that can be used for commercial purposes. To find sounds that can be used for commercial purposes, browse our Commercial Music Library.
• Agree to our Promote Terms of Service and acknowledge having read our Privacy Policy.
How to set up a Promote campaign
1. In the TikTok app, choose one of the following options:
༚ Tap Profile at the bottom, tap the Menu ☰ button at the top, then select TikTok Studio or Business suite. Keep in mind that you must have a Business Account to access the business suite.
༚ Tap the More options ... button on your post.
༚ Tap the Add post + button at the bottom, then tap LIVE. You can also tap Share at the bottom during your LIVE.
༚ Tap Share on someone's post or LIVE. Keep in mind that this option may not be available for all posts or LIVE videos. This option also allows you to promote another creator's content.
2. Tap Promote.
3. Choose a promotion goal. Depending on the goal you choose, you may have to follow additional steps.
4. Select a promotion pack or choose a custom one. If you choose a custom promotion pack, follow the steps to adjust your promotion details.
5. Tap Pay. We'll notify you after your post is approved.
A few things to know about setting up a Promote campaign:
• You can only promote content that is public on TikTok.
• The cost of the Promote campaign will be shown in local currency or rechargeable Coins.
How to review your Promote analytics
After you set up your Promote campaign, you can use your Promote dashboard to track analytics. You'll have access to this information while your campaign is running and after it's ended.
1. In the TikTok app, tap Profile at the bottom.
2. Tap the Menu ☰ button at the top, then select TikTok Studio or Business suite.
3. Tap Promote.
4. Tap Dashboard.